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The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics
The If Pound Project - Bergonomics

The If Pound Project

£1 coin laminated on 10 x 15cm card
Limited edition of 100

An experiment:
Would people keep a laminated £1 coin they bought for 71p, or destroy it to unlock a miniscule profit?

£0.71

Further Info

All 100 copies were sold during an exhibition in Leeds, UK. Some people instantly cut open and destroyed the artwork, but most didn't. One copy was requested by The Royal Mint Museum.

Years later, I asked a few owners if they still had them. It turns out they were incredibly hard to throw away.

The £1 coin originally used has also been retired and is now not legal tender. I can't work out if that's good or bad for the holders.

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